Chicago-based personalization and e-commerce platform, TouchCR, came out recently with a solution for cookie-less tracking.

This is good for advertisers who freaked out over Apple’s recent moves against cookies in the newest Safari and Mac OS versions.

Of course, this isn’t all good news though.  TouchCR’s solution is oriented toward first-party users.  The company’s chief technology innovation officer said that “the third-party market is in real trouble.”

It seems that the growing sentiment among users, Ritchie Hale said, is “don’t follow us around.”

[Read the full article on MarTech Today.]