Google Tag Manager (GTM) has revolutionized the way we implement scripts ad tags on websites, but there are a number of marketers that aren’t completely utilizing the tool, or capitalizing on it’s potential benefits.
What are five easy and impactful way to use GTM? There are some tips that will help you improve your analytics dashboards, your SEO results and your marketing automation programs.
- Improve the accuracy of website traffic data
- Implement structured data
- Ensure accurate indexinng
- Import marketing automation parameters
- Understand website behavior
In order to reap the benefits of GTM, you can visit the original Search Engine Land post, written by Stela Yordanova to get more details on each of these five points listed above.