For retailers, it seems that the holiday shopping season is always starting earlier and earlier every year.  As an e-commerce retailer, yo will have to begin thinking through your holiday advertising strategy.

There are a number of tricks and tips you can utilize to help reach the right customer base and give them an online shopping experience that will both win you their business now and in the future.

  1. Get back to basics
  2. Personalizing your messaging
  3. Put together some video ads
  4. Keep a close eye on your product feeds
  5. Take advantage of Smart Shopping

[To get the details of each point, read the full post on Marketing Land]

Source –