Search has come a long way in the past several years. Before, you would have to be fairly selective as far as keyword use was concerned, and you couldn’t use full statements or questions without confusing the search engine. Now, with advancements in search, search algorithms, and a lot of hard work, search engines are now more engaging, interactive and predictive then ever before.
There are so many changes that take place all the time with search, and semantic search is at the forefront of these changes. This is particularly evident by the launch of Google’s Hummingbird algorithm. With semantic search, there is so much more that goes into finding results for the search query. Semantic technology is used to refine the query, take out the entities from the query, provide answers, personalize the search results and provide the user with the most interactive search result possible.
Barbara Starr has written an article for Search Engine Land that provides five ways you can unlock the benefits of semantic search. What are these five ways?
To find out, follow the link and read the full article: