Facebook Lead Ads have been around for a few years now, and their use is becoming more and more important as consumers continue adapting mobile-optimized solutions.
Facebook Lead Ads solve two specific problems for advertisers:
- Conversions from mobile devices tend to be low.
- Most users don’t use Facebook to shop for products.
Facebook’s lead ads consists of ad copy and a lead form hosted on Facebook or Instagram. The lead form allows advertisers to collect email addresses and other personal information that can be used later on for remarketing.
Kristopher Jones would like to share some tips on how his team at LSEO was able to increase conversions for our clients using Facebook Lead Ads.