When it comes to the online marketing community, everyone likes to be on the cutting edge of technology and innovation. We would all love to know that our website endeavors are making use of the latest trends in marketing, but this can’t always be the case.
You may ask, “why not?” Well, as you may realize, not all marketing teams have the resources to spend on all of the latest and greatest innovations to come out of the marketing woodwork. This usually means not having the money or the time to spend on implementing all of the new innovations you want to use. The task at hand is knowing how to prioritize what sort of new marketing strategy you want to use.
Stephanie Chang, who works with Distilled, has found that when dealing with this sort of situation, you’ve got to take a step back and focus on what really matters. Don’t worry about trying to do more, worry about doing the right work from the get go. In Stephanie’s Moz Blog post, she focuses on trying to help marketers determine how to work on an integrated online marketing strategy. In a nutshell, her post focuses on simplifying the process and making sure you look at all the right activities that can help you meet your marketing objectives.
Check out Stephanie’s post on Moz to get the details by following the link below.