You know that everybody who’s anybody in SEO will be using Google Webmaster Tools (GWT) to see everything that goes on behind the scenes of a website. With GWT, an SEO can analyze the technical aspects of a site, including crawl stats, pages errors and rich snippets.
Susan Kelly also recommends using GWT to not only look at those technical aspects of the a site, but use GWT for on-page SEO improvements. Susan has written a post for Search Engine Land that can help improve your SEO strategy while using Google Webmaster Tools. With the six tips she has provided, you can use GWT to improve your on-page SEO.