At Sterling Sky, who only work in the small business (SMB) market, and are particularly interested in seeing how Google’s recent algorithm update impacted local search.

 spent the last few weeks analyzing dozens of sites in depth, diving into ranking charts and before-and-after screen shots to see exactly what changed with this recent update. Below are the top six things I’ve noticed as a result of the update.

Keep in mind these are observations based on my audits and findings. Since I only analyzed sites optimized for local SEO, these findings are very specific to local businesses or sites ranking for local terms such as “plumber Seattle.”

Joy was careful to only include items I saw multiple times across numerous sites and industries I analyzed. I try to give examples to help illustrate my points but wanted to make it clear there were tons of similar examples in my findings that showed the same thing.

[Read the full post here on Search Engine Land]

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