In the world of content marketing, videos are a powerful tool.  Videos can provide a great opportunity for marketers to create incredibly emotionally connections by visually capturing customer’s attention, which can lead to a higher brand engagement and increased leads and sales.  According to Forbes, by 2019 video will account for 80 percent of global consumer Internet traffic.

Another indication of growing importance of video is the recent SERP change at Google.  Google replaced video boxes with a video carousel for desktop search. This format allows searchers to easily access more than just three videos.

How can digital marketers capitalize on the growing importance of video? Joe Goers wrote a post where he tells us about 6 recommendations that can boost your organic video results.

[Read the full post at Search Engine Land]

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