Think about your business goals ‒ are you looking to drive in more sales and improve your site’s overall conversion rate?

To work towards those goals, you have to build your reach.

Brands and businesses know that continually producing engaging, and compelling content is at the forefront of any marketing strategy. It maximizes your online presence and visibility as well as to attract leads and drive in conversions.

However, the challenge arises with having to create original, and purposeful content that makes a significant impact on audiences in a monthly, weekly, or even daily basis.

One way of solving it is by harnessing the power of repurposed content. It allows you to boost the traffic to your already existing, original piece, ensuring all those hard work wouldn’t go into waste.

Here are some of the benefits of repurposing old content as well as five practical ways to help you get started.

Way #1: Upload it to SlideShare

To make good use of presentations and white papers, you can upload them on Slideshare. In fact, the platform allows bloggers and other brands to upload different slide presentations and then upload them online.

It’s easy to use, too. All you have to do is drag and drop your PDFs and other  PowerPoint presentations, and then turn it into professional-looking content pieces. Visually repurposing your content makes it easy-to-share, thus can generate additional traffic to your site.

Way #2: Turn it to Infographics

Do you know that infographics are liked and even shared 3x more than any other type of content? Most people barely finish the articles they’ve started reading these days. Most people skim the entire article, looking for enticing images and bullet points.

Therefore, repurposing your content into compelling infographics is a smart tactic that can quickly grab your audience’s

If you’re considering this approach and if you’re on a tight budget, you can use tools such as Canva, Infogram or Venngage. Just select an infographic template, add your branding, and list the vital facts you want to share with your audience.

Way #3: Share it on Social Media

Another powerful marketing tool that you should harness in content marketing is social media. People who follow you on various social media platforms will be keen on what you will post. Therefore, take advantage of it by sharing snippets of your original post.

If you want to repackage a previously existing content, get the most out of Twitter’s advertising platform or even better, you can either add a tweet link or a click to some of the most quotable material in your blog post.

On the other hand, if you have more visually stimulating images to share, you can always head over to both Pinterest and Instagram. We all know that compelling images can drive people to click through your content, blog or video.

So never underestimate social media. By sharing highlights of what you do on these social platforms, it engages your target audience which can boost website visits and sales in the long run.

Way #4: Create an E-Book

In your specific niche, you’ve probably written a lot of blog posts related to a particular topic. It can be a series of articles about social media marketing, work safety tips, or work productivity articles. Well, why not turn these into a single e-book?

If most of the content about a particular topic is already covered, coming up with an e-book is easy. Maybe all you need is to do is to edit or re-structure a couple of blog posts, or add an introductory or concluding paragraph at the ending.

Market it the right way, and your e-book can quickly gain traction among your audience and can be a fantastic representation of your brand.

Way #5: Switch to Videography

Video marketing has exploded over the last couple of years. More and more people are turning to online videos. So, to stand out from the rest of the competition and catch your audience’s attention, turn to videographics.

Essentially similar to infographics, its material primarily composed of how-to data that helps enhance a viewer’s life. As videographers become increasingly common in the online world, they’re also relatively costly.

Since Youtube is one of the largest video platforms out there, with its massive amounts of daily viewers, you can upload your video graphics on it and share it to your various social media channels. You can also optimize it by finding the right labels and titles that will make it much simpler for users to find it.

Way # 6: Do a Guest Post

Do you know that guest blogging is an excellent way of growing your traffic? Not only that, you leverage someone else’s audience to build your own. So instead of wasting precious hours of making up pieces of content from scratch, why not go back to the original and repurpose it for a guest post?

In Summary

If done the right way, repurposing your content is worth the investment. There are many ways to effectively repurpose your content to bring in potential customers and increase the sales. Also, the best part of it is that you don’t have to start from scratch when you already have the material. Thus, it helps expand your reach as well as drive in the engagement.

Author Bio: Erin Feldman is an e-commerce business owner somewhere in California. Her past experience as a writer started when she was in college and her career, apart from covering technology, also includes, active lifestyle and social media.