Risks are everywhere. You will find it in every aspect of your life, from the people you are trying to impress, to the business opportunities you’re trying to find. The same thing goes for Ecommerce. There is always going to be a level of risk in what you’re trying to accomplish. In the world of Ecommerce, it all boils down to two things. Either you are getting those conversions, or you’re not converting. By not converting, you’re losing out. We don’t mean just losing out on a sale, but a potential return customer as well.
Naturally, you don’t want that to happen. You want to increase the amount of conversions and return customers, while keeping the number of lost sales down to a minimum. Luckily, there are some tried and true ways that you can use to keep customers coming back. In the article written by Joe McFerrin, he has some advice that shows how real businesses have implemented these tactics.
In Joe’s article, he writes about seven lessons that you can take home and use that come straight from the Ecommerce guys who know what they’re doing.
Check out the link below to read up on these lessons: