Having an effective content strategy is an important aspect in today’s competitive business environment. Content can help you build trust with your target audience, which will allow you to make a real connection with them. Content is the basis on which you promote your business online.
This shouldn’t be a surprise, as we’ve had the “content is king” saying drilled into us for a while now, but what is the best kind of content you should use for your business?
Back in the day, we used to have to cram keywords into our blog posts, articles and other forms of content in order to have the search engines rank us anywhere near the top.
But these days are different. Search engines’ algorithms have evolved since the days of keyword-packed content to become something different, something more complex.
This is why you want to come up with a content plan that utilizes the data that you have access to.
Kristi Hines has written a guide for Search Engine Journal where she gives you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy.