In recent years, there’s been a huge shift in the way people consume content and shop. Approximately 87% of consumers now start their buying journey online.
If you want to get in front of your target audience, you want to develop a marketing strategy that includes a number of digital marketing channels.
What Are digital marketing channels?
They are platforms that can be used to reach your target audience with information about your brand, product or service. By using these channels, you can help your customer and clients with questions and any challenge they will have, all while positioning you business well so you can be closer to your marketing goals.
You can choose one or as many channels you want in order to deliver your message and reach your target audience.
SEMrush has an article that was written that will help show you seven of the best digital marketing channels, breaking them down how to use each one to grow brand awareness, generate leads and increase sales for your business.
These channels includes:
- Content marketing
- Search Engine Optimization
- Email marketing
- Social media marketing
- Paid advertising
- Video marketing
- Referral marketing
Check out SEMrush’s full post for details on each of these channels.