Why do you think holiday campaigns matter? The biggest reason is people are primed and ready to spend their money during the holiday season for gift shopping, or are preparing for the year to come and are searching for where they should go for a particular service or product. This helps them discover what businesses they want to engage with over the next year.
Marketing 360 has a video that discusses seven marketing tips that you can use for a successful holiday season. The video covers:
- Run digital TV ad of your promo(s) from Oct through Dec
- Create email campaigns, schedule in advance
- Schedule social posts to coincide with email sends
- Promote social posts, use as social ad campaigns
- Update retargeting ad banners to match timing
- Create website banners to match timing
- Create customer care package with gift cards for friends and family