Attraction is a big thing in this thing we call life.
Although there are different ways to interpret that, it makes sense many realms of day-to-day interactions, decisions and pitfalls
For us humans, we are attracted to visual things, things that are beautiful and eye catching. These sort of visuals can be used to get a better idea of what a message is truly trying to say. They give us a better understanding of not only the message, but what is behind it, which can be far more effective in its explanation than a mere clump of written words.
This can be the case for sales and the forces that drive it, such as marketing.