Attraction is a big thing in this thing we call life.

Although there are different ways to interpret that, it makes sense many realms of day-to-day interactions, decisions and pitfalls

For us humans, we are attracted to visual things, things that are beautiful and eye catching.  These sort of visuals can be used to get a better idea of what a message is truly trying to say.  They give us a better understanding of not only the message, but what is behind it, which can be far more effective in its explanation than a mere clump of written words.

This can be the case for sales and the forces that drive it, such as marketing.

You want to begin the process of creating the visual creation by properly planning your content with its messaging, audience goals in mind.  Just don’t forget the need for compelling visual content.

[Read the full post on 7 reasons content needs great visuals on Search Engine Journal]

SourceSam Hollingsworth