7 Steps to Crafting an Impactful Editorial Calendar


When it comes to content marketing, we need all the help we an get in order to make things run as smoothly as possible.. We want to maintain a consistent and organized approach to content creation since it can be an important aspect for businesses and individuals alike.

Enter the editorial calendar—an indispensable tool that plays a pivotal role in our content marketing endeavors. Acting as the backbone of our strategy, an editorial calendar empowers us to deliver content that is not only of high quality but also relevant and captivating to our audience. It serves as a roadmap, guiding us in the creation and distribution of content on a regular basis, ensuring that we maintain a steady flow of valuable information and engage our audience consistently.

By incorporating an editorial calendar into our workflow, we gain the ability to structure our content creation process, establish a content calendar, and optimize our efforts for maximum impact. If your aim is to make our content marketing endeavors more efficient, effective, and fruitful, embracing the power of an editorial calendar is a wise choice.

Margarita Loktionova has a guide she posted on SEMrush that teaches you how you can create an effective editorial in 7 steps. She even includes a editorial editor template that you can use! The steps includes:

  1. Assign resources and establish a schedule
  2. Scheduling content
  3. Lost your ideas, categorize them, and come up with content topics
  4. Pick formats to suit your audience
  5. Open your calendar to different teams
  6. Decide how to repurpose content and choose your promotional channels
  7. Use your editorial calendar to measure productivity

By checking out Margarita’s post, you’ll empower yourself to create a content strategy that not only resonates with your audience but also helps you achieve your marketing goals. Embrace the power of an editorial calendar and watch as your content marketing efforts thrive. Happy planning and creating!