You know the saying, “never put all your eggs in one basket”? SEO is pretty much the same way. when it comes to trying to get more traffic to your site, you never want to count on any single source to drive all your site’s traffic. After all, would you really on strictly social media to carry your entire brand to success? Heavens no. You’d think that’d be ludicrous.
This is what some people might very well be doing with Google. Counting on Google to send you traffic is pretty risky. Sure, Google can be a huge source of traffic, but it shouldn’t be the only source you should be counting on, especially there’s the chance something could happen with Google that could force your site to drop heavily in the rankings. This could be practical suicide for your site if you’re counting on just Google to carry you through. Feeling like you’re entitled to free traffic from a search engine monopoly is a bad business model anyway.
The problem many SEOs and marketers face is how easy it is to get funneled into such a small source of traffic just because Google is such an easy place to get it. This is why it’s a terrific idea to expand upon your strategies for gaining traffic, especially when they don’t even count on Google in the first place.
Pratik Dholakiya has put together seven traffic strategies that don’t even count on Google at all and has put them into a You Moz post on Moz.com. As Pratik mentions in his post, there is a word of warning when utilizing some of these strategies. Yes, all of them will bring traffic to your site, whether it’s directly or indirectly, but some of them are now looked down upon, as they can get you penalized if you abuse them. So in other words, use them, don’t over-use them. The point is to bring in traffic, not to raise your ranking.
To check out what Pratik is listing for strategies, check out his post int he following link.
Moz: 7 Ways to Get Traffic and Leads When Google Won’t Send Them