For every marketer out there, creating large amounts of valuable content is a universal challenge.  It doesn’t matter what sort of content we’re talking about, whether its articles, blog posts, images or videos.  It’s easy to lose quality of that content if you’re trying to produce large quantities, so if you’re responsible for marketing, make sure it doesn’t go this way if you can help it.

It’s more more important than quantity when it comes to content, but it doesn’t hurt to have both if you know how to balance them.

A great way to publish frequent, high-value content is to create webinars.  After a webinar is produced, it’s possible to re-purpose and optimize it into several pieces of valuable content.

We can look at the process and ways to break a single webinar into several pieces of quality content that can be used to support your search engine optimization (SEO) and link-building efforts.

[Read the full article here on Search Engine Land]

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