When it comes to Instagram takeovers, it can be beneficial to both brands and influencers to work together.
Many brands, in order to make the most of an influencer’s audience base, are collaborating with them, and allowing them to take over their Instagram accounts for a time in order to show for their personality and signature style while sharing promotional content. These ‘takeovers’ are becoming quite popular in terms of marketing strategy for brands who want to grow their audience and find different ways to promote content.
There is so much that you can do with Instagram advertising features (like Stories and videos) to make the most of Instagram takeovers.
Cley Williams has written up a Marketing Land post that lists eight key steps that we all should remember if we want to have a successful Instagram takeover.