Content marketing, if done right, can make a huge difference between failure, success, and big success. In a Moz post that came up this morning, James Porter showed the success of the John Lewis Christmas content advertisement that made it’s debut a few weeks ago.
Because of this one video, it got over 8.5 million views on YouTube, 150k mentions on Twitter, and 70k Facebook interactions. How’s a this a successful content marketing play for ya? Although this video was created with a large budget, something that not every company has access to, but there could still be something that we could take away from this situation in terms of content creation and promotion.
James has looked at this brand content and has found 9 lessons that anybody can take away from this $11 million marketing campaign, regardless of your budget.
What are these 9 lessons? Read on by following the link below to Moz: