Copywriting is an essential part of SEO because it drives profitability and earns a a great return on investment (ROI). It also convinces your target customer that your product or service offering will solve their need, thus, offering them value.
Almost 70 percent of all experiences online begins with a search engine. Over half are responsible for all website traffic.
Although Google says that SEO traffic is ten times greater than social media and five times greater than PPC, they don’t show us every factor of their ranking algorithm, which means that SEO experts have to experiment to see what works and what doesn’t.
So what do you do to make sure you content does well on Google? Bring SEO copywriting into your content strategy!
Check out the complete guide at Search Engine Journal that shows us the step by step process to optimize your content!