A Guide To SEO Forecasting And Why It Matters (Infographic)

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Do you have trouble securing investment into SEO initiatives? Is it difficult to explain the potential value of targeting certain keywords within your content process?

If so, the team from SEMRush has outlined a formula, which you can find in the below infographic, that estimates the potential value of SEO, based on specific terms and average conversion rates?

You can read more on SEMRush’s SEO forecasting processes here.