Title tags are an important part of SEO since they provide both users and search engines with content on the respective page. Since people tend to want their answers in a fast and timely manner, title tag optimizations is a necessary step to compete against other sites in the SERP.
A perfectly optimized SEO title balances the needs of search engines an searchers. This makes it both enticing to read and helpful for keyword rankings. If it’s all done correctly, SEO titles can help you achieve more visibility on the SERP, which will maximize your number clicks from search engines.
But optimization all by itself isn’t always going to lead you to a big change in Google’s rankings. Optimizing your title tags in context with other on-page elements can build important context and subject-matter relevance for your site.
Check out Search Engine Journal so you can learn about eight best practices for incorporating a solid, optimized title tag plan into your SEO strategy.