There are over 200 different factors in Google’s algorithm, and it would be quite overwhelming to deal with all of them just so you can rank well on the search engine. But if you don’t have a lot of time to invest in learning about all these factors, then it’s important to know where to focus your efforts for the best results.
It’d be great if you were able to find the time, effort and money to do everything, but it’s a good idea to be realistic. Rather than than trying to do everything, there are some activities that you should focus on that will produce the most impact on your business.