LinkedIn is a platform that was created to connect professionals to other professionals. The platform recently released a new guide to help social media managers make use of all the tools that LinkedIn has to offer.

The guide has been divided into five sections:

  • “Your business case for investing in social”
  • “Why social media managers should spend time on LinkedIn”
  • “How to tell your brand’s story on LinkedIn”
  • Building your audience on the platform
  • A guide to LinkedIn’s paid ad solutions

Make sure to check it out now to help improve your LinkedIn experience!