Hashtags have been around for a while and have made their rounds over a number of different social media platforms over the years.
A hashtag is a label that people use that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help them filter information.
Effective hashtag use requires research and consideration, as well as a more measured approach to applying tags so you will see optimal discovery with your audience.
Social Media Today asked there #SMTLive Twitter chat community for their thoughts and opinions about hashtags, which was then used to create an over view of basic hashtag strategy.
Source – Social Media Today