A Step-by-Step Strategy for B2B Pillar Pages

In general, it seems that there are a lot of B2B companies that tend to focus on the middle of the sales funnel, and not the top-of-the-funnel content. This content is something that B2B business really need to focus on if they want to be successful, since this will allow more people to learn about your brand.

In this episode of Whiteboard Friday, Carly Shoonhoven of Obility shows us a simple strategy for employing pillar pages on your business website.

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