Throughout the last 12 months, Roger Montti has been writing articles that focus on link building that are suitable for all different levels of knowledge.
An important thing to note is that link building isn’t just strategies and tactics. There’s a lot more to it than that. There’s a lot of background information that can help explain why it’s best to do things a particular way in order to have the best success.
Many of Roger’s articles included background information surrounding links, including the history of link building practices and how Google may be scoring and ranking links.
As the title suggests, this article introduces the fundamentals of links and link building. Read this first for an overview of links and link building.
If you are interested in the full post on Roger’s link building tips, follow the link over to his article on Search Engine Journal.