While in Israel last December, Barry Schwartz had an interview with Aaron Friedman, who moved to Israel from Chicago to pursue his dreams.
The two spoke about different ways of using tools in order to find new ideas for content. In an explanation, Aaron said that since Google doesn’t give us our keyword data within Google Analytics and other means, data has to be obtained through third-party tools. They even spoke about little things in SEO, how they may have mattered more in the old days of SEO and how they may be more of a distraction to larger and more important SEO concepts.
You can learn more about Aaron Friedman and connect with him on LinkedIn.