At Google’s AMP Conf in New York on Marcch 7th, there’s some big news that has been announced. The big news is that mobile framework is set to roll out to a billion more people in Asia. Chinese search engines Baidu and Sogou are adopting AMP, as well as Yahoo Japan.
David Besbris, Google’s VP of Search and AMP gave the morning keynote address and made made the announcement. By letting Asian search engines use AMP is allowing a billion more people potentially use AMP.
Launched in October of 2015, AMP has seen some significant publisher and developer adoption. Since launch, there have been hundreds of millions AMP-enabled documents across multiple geographies around the world. Over 10,000 developers have contributed code to the project.
Baidu, Yahoo Japan and Sogou join a growing list of content publishers and e-commerce companies using AMP. They include Bing, eBay, Pinterest, LinkedIn, Tumblr, WordPress, The Weather Company, Eventbrite, Shopify, Fandango, TripAdvisor, Disney, Food Network and numerous others.
It was reported by Adobe last month that top US publishers are seeing 7 percent of their traffic through AMP pages. Publishers are reporting more time on-site and greater engagement for AMP pages. They’re saying that they see higher CTRs, and even better monetization, with AMP.
According Besbris, there are now 1.7 billion AMP pages, with 35 million brand new pages being added per week. 860,000 domains are now using AMP around the world.
According to the research Google has done, 70 percent of conventional mobile pages take around 7 to 10 second for visual page content to load. By comparison, pages using AMP load in less than a second on average.
AMP is not a ranking factor, says Google, although page speed is. Besbris said before that AMP pages don’t receive a ranking boost. But when thee are two identical pages, one AMP and the other a normal mobile page, Google will serve up the AMP page.