During Yahoo’s earnings call on Tuesday, October 20th, the CEO of Yahoo, Marissa Mayer said that Yahoo is running their own algorithm for their mobile search results.
In the transcript, Marissa Mayer said that they have heir own “algorithmic search results on mobile.” Mayer stated this around the context of showing “rich card experiences” and adding that experience into Yahoo’s mobile search results.
Mayer also said, “the organic results on mobile with our own technology that we think provides a richer, more action-oriented set of experiences on mobile.”
This information was to help Yahoo introduce that they want to be able to power their own ads o match their own search experience on mobile devices using the Gemini platform.
Yahoo has had their own knowledge graph for a while now, and the data could be licences or crawl through algorithms that’s been built by the company over the years.
Ever since Yahoo stopped powering their on search results, it’s been noticed by webmasters that Yahoo Slurp, the Yahoo search crawler/bot, has continued to crawl through web sites, but at a slower frequency. Just because Yahoo has slowed down their crawling of the web, doesn’t indicate that they’ve ever stopped doing it.
Check out the full snipped of what Mayer said around their own search algorithm:
And in terms of mobile search, overall we really want to think about what enhances the user experience. We’ve been really excited to be introducing rich card experiences into our algorithmic search on mobile. And in fact, today, we actually power more than half of our experiences or our searches, our search results, the organic results on mobile with our own technology that we think provides a richer, more action-oriented set of experiences on mobile. We want the ads to match that. We really ultimately want that experience. One of the things that’s great about search ads is a lot of times they actually improve the search experience and provide you with a better result. So we want to figure out through the Gemini platform how to make the ads equally actionable, perhaps oriented towards applications and/or deep linking, et cetera. And by having our own platform, it really allows us the opportunity to experiment.