Based on how things could be going with a new chatbot-propelled campaign, ad for travel will increasingly resemble a conversation with a travel agent.

Austin-based WayBlazer, who had previously employed its AI-powered travel recommendation engine for a variety of travel agency websites, has now partnered with Dubai-based Emirates Vacations to create a conversational campaign, which utilizes a text-based chatbot.

According to the company, their efforts are the first to utilize chatbots for travel ads.  IBM’s Watson-powered chatbots was previously used in online ads for Campbell’s, Toyota, Theraflu and other non-travel brands.

[Read the full article on MarTech Today.]