This week, Adobe has given up a truckload of announcements at the Adobe Summit digital marketing conference in Las Vegas.

It seems that Adobe as decided that the real game isn’t just in marketing or sales, but rather customer experience.  This is something that extends across product development, customer service and other departments.

Adobe announced a new Experience Cloud, and it’s something you could call an uber-cloud, as it’s comprised of the existing Marketing Cloud (which includes Adobe Experience Manager, Target, Campaign, Social and Primetime), a new Advertising Cloud and a new Analytics Cloud.

[Read the full article on MarTech Today.]

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