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AdRoll Adds Tools For Agencies With New Pro Version

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AdRoll ha introduced a pro version of their platform for running retargeting and lookalike targeting campaigns for agencies to manage retargeting and lookalike targeting campaigns for multiple clients from a singe interface. AdRoll Pro for Agencies includes access to additional features, such as cross-channel reporting integrations.

There is a main dashboard that gives users an at-a-glance performance view across client accounts.

Included in the hub, there is a tool that lets users upload third-party ad tracking tags, as well as access AdRoll’s dynamic ad builder and Automated Campaigns, which will automate campaign setup, budgets and optimization.

AdRoll Pro for Agencies even integrates with cross-channel reporting platforms, like TapClicks, Funnel.io and Datorama, to pass display and social campaign data into those tools.

This agency solution is currently available in the US, Australia, the UK, and New Zealand.

[This article originally appeared on MarTech Today.]

Source – Ginny Marvin

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