AdTheorent’s visualization of its Relationship Targeting

There are a number of data providers who go beyond collecting information about an individuals’ behavior and background, with the aim to map the social graphs of that person’s housemates, friends and relatives.

AdTheorent, an ad tech firm, is putting that social graph to advertising use with this weeks’s launch of its Relationship Targeting.

According to Mathew Groner, SVP of Product Management and Business Intelligence, the mapped social configurations include household, relatives and friends.

[Read the full article on MarTech Today.]

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