Advertisers Are Able To Bring Customer Segments Into Microsoft Advertising Via A New Integration

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During the Microsoft Business Applications Summit on May 4, Microsoft announced that a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available.

With this integration, advertisers are able to use their customer segments they have from Dynamics 365 Customer Insights to reach Microsoft Search Network and Microsoft Audience Network users through customer customer match targeting.

Once Microsoft Advertising and Dynamics 365 Customer Insights as made a connection, customer segments will appear in Microsoft Advertising’s Audience page.

Source – Search Engine Land

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