Advertisers have been receiving claim notices that are related to a $22.5 million settlement in a class action suit against Google.
In the case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US district Court for the Northern District of California, it was claimed i 2008 that Google didn’t disclose that it had been placing ads on parked domains and error pages, which was a violation of California’s unfair competition and false advertising laws.
Restitution was being sought y the advertisers for the difference between what they paid per click versus what they would have paid had they known that their ads had been appearing on low-quality pages that typically sent low-quality traffic. These allegations had been consistently denied by Google. The allegations said that the company wasn’t providing proper disclosure of where ads might sow and maintains the idea that advertisers should have been aware of this.
Many advertisers (it appears that the class comprises around 2.3 million members) began receiving the following email this week, with instructions o how to file a claim. Advertisers in the US that had been charged for AdWords clicks on parked domains or error pages between July 11, 2004 and March 31, 2008, might be able to qualify for a portion of the settlement. The amount of the payouts depend on how much an advertiser spent and how many claims are filed.
Google started testing a way for advertisers to opt out of showing ads on parked domains and error pages in the fall of 2007. The option rolled out in March 2008 globally and is still active today.
A Final Fairness Hearing is scheduled for July 27, 2017, at 9:00 a.m. PT in the Northern California District Court in San Jose.