Over a year ago, Google doubled the 90-day spend threshold, which raised the bar for the search engine’s Partners program. This meant that half of users had to pass the relevant certification tests.
But, this change was postponed until 2021 all thanks to the pandemic.
There have, again, been a change to the deadline. Now, the update won’t happen until February of 2022.
The following feed back from Partners will be added as well:
- The 90-day spend threshold will remain at $10,000 across all of a partner’s managed accounts.
- Partners can either dismiss or apply recommendations to achieve a 70% optimization score.
- Advertisers can tell Google the number of account strategists in their agency, and at least 50% of account strategists (instead half of total users with admin access) will need to be certified in Google Ads.