A Stockholm-based startup has launched what it is saying is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads.

Adverty made its platform available late last year for a test with Coca-Cola Company in a non-programmatic version. It is now being offered in general release for programmatic use. Rovio Entertainment, the company behind the “Angry Birds” game, is employing the platform, and Adverty says other brands are in discussion.

[Read the full article on MarTech Today.]

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