Are you an Android user? Are you an SEO? Good, because the Google AdWords app for Android now includes support for Universal App campaigns and features two new conversion columns.
The folks who are promoting apps are able to monitor their Universal App campaigns, which enable ad distribution across the Google ecosystem: search, the Play store, YouTube, AdMob and the mobile display network. Metrics such as downloads and the average cost-per-install are also available. App marketers can even adjust their budges and target cost-per-install from the app.
The new conversion columns in that are now available show total conversion value and conversion value per cost.
With the most recent update of teh Android app came these new features, and is available in the Play store. the iOS version of the AdWords app was released back in January.