In this post by Frederick Vallaeys, who can say it’s been a year since he’s been an practitioner of AdWords. Frederick was interviewed by Brad Geddes for the show, Marketing Nirvana (WebmasterRaido.fm), and focused on the subject of Quality Score. During the interview, Frederick was asked about what he felt about AdWords since he was a user, instead of somebody who built it.
This is when Frederick got an idea to make this the topic of his newest column called Adwords Bid Management And Account Structure Mistakes To Avoid, which is what we are covering in this post. With the experience that Frederick has had with AdWords and SEO, there are some mistakes that he sees advertisers making, and he would like to share some of them with us, so we can avoid making them ourselves.
Check out Frederick’s column on Search Engine Land by following the link below: