This ad was spotted by Luke Alley from Avalaunch Media. It would seem that Alley has discovered a deep pit that teems with ad violations. All you need to do is do a Google search for the term “facebook support” and you’ll see quite a few AdWords policy violations.
The ad shown uses “symbols, numbers, and letters that don’t adhere to their true mean or purpose.” The use of the @ symbol found in the headline and the ad copy has allowed the owner of this ad to place a phone number into the ad copy. This is against policy, as Google rolled out a no call extensions policy. In the headline, the @ symbol was used instead of an A, and Os instead of Os.
Here is an example of headlines using the letter O instead of the numerical zero in the phone number, which allows them to place the number into the ad, thus violating Google’s ad policy.
The next ad shows both a Facebook trademark brand name in the brand, as well as a phone number in the display URL.
Things can be just as bad when you’re on a mobile device. In the ad copy, you can find phone numbers spread throughout, as well as in long display URLS. The second ad is even better. Not only is there a click to call phone number found right in the headline, but there is a call extension as well as another phone listing in the ad after the ad copy. In total, the ad copy is 90 characters long. What’s wrong with this situation?
We can’t just point to all the companies who are hocking violation ads for Facebook support. You’ll find there are spam ads for “Gmail support” and “google support”. Take a look at these example ads that are making an appearance on Google when searching for “gmail support”. As before, the people creating these ad copy are placing phone numbers in the ad copy, as well as subdomain-packed display URLS.
If everything up to this point was the cake, this is the icing. There are ads that are pitching “login/password support.” We all know that this can raise quite a few red flags. There are ads that are advertising for a “FB certified technician”.The only problem is, there is no such certification. It’s still really shocking when companies are promoting these hockey and bogus services, even though many of us in this day and age have experienced tech since it came into our lives.
At this point, a spokesperson from Google says that they are currently reviewing and disabling these troubling ads that are violating AdWords policies.