The new AdWords interface is now currently available to all advertisers, according to an announcement made by Google on October 11. This “experience” was unveiled last year. Several months later, it was rolled out, from August of last year until the present.
Aside from the brand new data visualization features, Google says that the overhaul helps to enhance load speed of account data up to 20 percent. New reports and controls that are now included in the newest version of AdWords has been highlighted periodically by their blog over the past several months.
With this update comes new exclusive features that are specific to the new interface. Features such as the “Landing Pages” page give new ways to monitor performance, and call bid adjustments give advertisers control over how often a call option appears in an ad.
If you would like to get acquainted with the new interface and the features that come along with it, you an take the guided tour. For the time being, you can toggle back and forth between the old and new interfaces. Some functionality is still being rolled out to the new UI. For example, scripts functionality was added recently.