Aja Frst, senior SEO strategist at HubSpot, explains how she helped restructure the SEO strategy at the company. Specifically, how it uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content.
Barry Schwartz’s interview with Aja goes into how HubSpot structures its content around those topic clusters and the search benefit the company sees from those efforts. They even spoke about features snippets, image SEO and video suggested clips.