In this video, Barry Schartz spent some time with Alexis Sanders (@alexisksanders) of Merkle, where she is a senior account manager at the company talking about SEO strategy and SEO testing

To Alexis, SEO strategy is about looking at the larger picture, which means not just the SEO, but everything that surrounds it, such as learning your client’s industry, how the company operates, the challenges and what makes the company tick.

After that, they talk about SEO testing, how to use data, statistics, analytics and measurements to understand if your SEO is performing well. It’s important to access the right data, as well as running the models correctly to really see patterns in the data.

SourceBarry Schwartz