Amazon1Amazon has further expanded their current collection of Dash Buttons., adding over 50 new brand to the Dash program.  Some of the new brands that are already participating in the program includes Dial Liquid Hand Soap, Campbell’s Soup and Quilted Northern.  Some of the new brands that have been added to the program are Play-Doh, Nerf and the music equipment brand, D’Addario.

In the announcement, Amazon is receiving two orders per minute via a Dash button (at least), with the total number of Dash Button orders up 70 percent since March.

In just the last three months, total Dash Button orders have grown by 70%, with order frequency doubling and Dash Button orders now occurring over twice a minute; for many popular items, more than half of Amazon orders are now made via Dash Buttons

Amazon Press Release

Although the Dash Program is currently becoming larger, apparently, according to Slice Intelligence, an e-commerce analytics firm, only 47 percent of people who purchases a Dash Button ends up using it.

Slice says that Amazon’s ten most popular Dash brands includes:

  • Tide
  • Bounty
  • Cottenelle
  • Glad
  • Charmin
  • Gatorade
  • Mrs. Meyers
  • Smartwater
  • Gillete
  • Ziplock

These top ten brands are based on orders from March 31, 2015 through June 18 2016.

According to the data Slice has provided, 85 percent of all Dash orders made during January and February of 2016 were limited to the programs top ten brands.  In March, the number dropped to 65 percent after Amazon tripled the number of brands made available through the Dash program.  As of last month, the data shows that the ten most popular brands accounted for a little over half of all Dash orders at 56 percent.

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