There was a flurry of performance stats for 2015 that was released by Amazon on Tuesday, including updates on how popular sponsored product advertisements have become on the company’s e-commerce website.
According to Amazon, global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. More than $1.5 million in sales were made by ads globally last years, according to the e-commerce company.
There have been a number of updates that Amazon made to Sponsored Products that helped to drive these increases, such as new placements int he fist position of Search, the mobile shopping app, and even a second carousel of sponsored products ads on product detail pages. New tools added by Amazon including an API and bulk upload sheets. Bid+ is another feature update that is meant to help advertisers show up in the top row of the search results pages. Once the bid boost feature becomes activated, Amazon will increase the maximum CPC bid for products that are eligible to appear at the top of the search results.
It’s possible that Sponsored Products may also appear in the right column on search results.