Jeff Bezos, the CEO of Amazon has a knack for keeping his e-commerce site front and center of our attention.  Last week, Amazon announced that they were acquiring Whole Foods.  Before that, there were rumors that they were thinking of buying Slack.  With Prime Day just around the corner, experts in the industry are closely paying attention as Amazon’s online revenue market share continues to expand and grow.

During the during the 2016 holidays, the company owned a 38 percent of online sales revenue, allowing Amazon to top their holiday success  by rowing their share of online sales to 40.9 percent during Q1 2017.  This information comes from Slice Intelligence, an e-commerce market research firm that tracks what consumers are buying online, the sites that they’re shopping, and how online purchasing trends are changing over time.

Looking at the top 10 online retail sites, Amazon took almost half the market share.  The remaining top nine e-commerce sites includes the likes of of Best Buy, Target, Walmart, Macy’s and Nordstrom.  Each of them owned less than a 3 percent share of online sales during the first quarter of this year.

[Read the full article at Marketing Land]

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