This years Amazon Prime Day appeared to have some issues when it began.  It could, from this point on, will be remembered by many as the Amazon Prime Day Crash of 2018.  Shortly after kicking off its big day of deals at 3:00pm ET, the site experienced quite a few crashes.

Rather than seeing the normal Amazon Prime Day home page, many users saw a landing page that said, “Sorry, something went wrong.”

It seems that users experienced quite a number of issues, ranging from the main Prime Day home page failing to launching to product searches returning zero items or product links leading to error pages.  It wasn’t a fun day for Amazon, that’s for sure.  Whenever users tried to to category pages, they were sent back to the Prime Day home page.  If they attempted to add Prime Day deals to their carts, they received an error message when trying to check out.

A number of people took to Twitter complaining about Amazon going down on what was supposed to be Amazon’s biggest sales day.  Even then, the company didn’t stop its online Prime Day campaigns across various networks, including promoted posts on Twitter and Reddit.

After two hours after Amazon experienced their site crashing, the company finally responded to reports, although they were still touting discounts and boasting that it had sold more products during the first hour of this year’s even than the first hour of Prime Day 2017.  This could be attributed to the fact Amazon added four new countries to the list of available locations this year.


Although Amazon said that it sold more than the first hour of this year’s event compared to last year, we’ll have to see if the site’s technical difficulties will impact its overall Amazon Prime Day results for this year.

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