According to a report on CNBC, Amazon is in talks with a number of large consumer product companies about advertising and sponsorship opportunities through Alexa and voice search.
According to the report:
The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant, according to several people familiar with the matter who asked not to be named because the discussions are private. Consumer companies, including Procter & Gamble and Clorox, have been involved in these talks, according to the people. Some of the early discussions have centered on whether companies would pay for higher placement if a user searches for a product such as shampoo on the device, similar to how paid searches work in Google.
Another point was made on the report that there could be a range of promotional opportunities on Alexa. One of these opportunities reportedly includes a product suggestion on behalf of a brand tied to purchase history. “Alexa may suggest to a shopper who previously bought Clorox’s Pine-Sol to consider buying its disinfecting wipes,” CNBC says. From the standpoint of both the aggregate and by individual, consumer shopping data could be used here very effectively to target ads.